TV ratings may precede attendance jump

TV ratings may precede attendance jump

CHICAGO -- Brooks Boyer believes the final six games of this nine-game White Sox homestand could show an attendance boost at U.S. Cellular Field for the American League Central leaders. Giveaways of a Carlton Fisk replica statue on Saturday and a Southpaw mini-plush pal on Sunday also should bring in more than a few extra people this weekend.

But the White Sox senior vice president, sales and marketing, is basing his attendance guesses on a recent positive upturn in television ratings.

"They have gone like this the last two weeks," said Boyer, indicating a big [ratings] jump physically with his hand. "They have really gone up. If history repeats itself, the attendance follows right after that.

"I don't remember the percentages. All I know is when I see the actual ratings, and they are two points higher than they were before. They spiked and stayed up."