ST. PETERSBURG -- General manager Ken Williams gave a simple answer Monday afternoon when asked whether he'd like to see more people at U.S. Cellular Field.
"The answer to that is, 'Yes.' Who wouldn't?" Williams said. "It's our crowd. When they show up en masse, they create a lot of energy. I don't know if they truly realize the effect that can have on a club on a day-to-day basis -- that energy, that electricity, that extra little push is a heck of an advantage when you have that kind of support.
"Absent of that, we'll just keep trying to go through our day-to-day grind and hopefully at some point in time, we'll get people's attention."
Following a 5-1 homestand, during which the club put up outstanding offensive numbers, the White Sox ranked 27th in the Majors in attendance, ahead of only the A's, Rays and Indians, with an average home crowd of 20,662.
While Williams first noted the effect a big crowd can have on the field, he admitted attendance figures could also impact how the front office approaches the July 31 Trade Deadline.
"Every day that you don't fill the seats, at least to a greater degree than we are, is a day that it hurts. But we've been able to find ways creatively over the years to try to improve the team. It's just par for the course, I guess," Williams said. "That's nothing that's going to stop the creative juices from flowing to try to get something done.
"People have to understand sometimes that if you can't monetarily make something work, sometimes you have to do it with a greater cost to your talent. We've had to do that sometimes over the years. It's not something that we terribly are comfortable with, but it is what it is."