White Sox select first spot in television crowdsourcing campaign

CHICAGO - After conducting a crowdsourcing assignment to be a part of the Chicago White Sox 2012 advertising campaign, Chicago natives and White Sox fans Matt Dahl and Derek Smith's "Moments" television commercial spot was selected by the White Sox as the first of four chosen submissions.  The White Sox received nearly 300 spots for the assignment.

Fans submitted their commercials through Poptent (www.poptent.net), an online community of thousands of creative video producers looking to have their ideas and work adopted by major brands and high-profile organizations.  Each 30-second spot was required to support the White Sox campaign tagline, "White Sox Baseball. Appreciate the Game."  Dahl and Smith's commercial and the three other selected submissions will help launch and support the Sox 2012 marketing efforts.

"This has been a great way to tap the imagination and originality of the creative community and further engage White Sox fans," said Brooks Boyer, White Sox senior vice president of sales and marketing.  "We worked with our creative agency, Energy BBDO, to develop the 'Appreciate the Game' campaign and thought it would be exciting to see what ideas would be presented within the context of that campaign."

The three remaining chosen submissions will be announced later this spring, after the White Sox home opener vs. Detroit on Friday, April 13.  Dahl and Smith, along with the creators of the three other selected spots will each receive $7,500.  The "Moments" spot can be seen at whitesox.com (VIDEO tab).