"Here's a way to really have them be a part of something that is a lasting lifetime message that is really personal," said White Sox senior director of community relations Christine O'Reilly of the Legacy Brick program. "We want to give them the last opportunity to order the brick because we think it's such a great holiday gift idea."
Each Legacy Brick provides the opportunity for a personalized message to be inscribed, with all of them being placed together as part of a diamond-shaped plaza outside Gate 4 at U.S. Cellular Field. A White Sox monument will be stationed at the center of this development, a piece O'Reilly said will be worth the wait for the unveiling some time on or around Opening Day.
"Wait until they see the monument in the middle," O'Reilly said. "People are going to be awed by it. It's really spectacular.
"It's our naming opportunity for our fans," added O'Reilly of the Legacy Brick Pavilion. "Their place, their name is right at the ballpark."
Sales of the Legacy Bricks have been "really good," according to O'Reilly, with eight different options available and different quantities remaining for each. O'Reilly added how the entire inscription process has become an intensely personal experience for White Sox fans, whether the Legacy Bricks are dedicated to a deceased family member, an important moment in their personal history shared with the White Sox or a specific meaningful team from a particular era.
Construction has begun on the Plaza, in an area previously featuring a mix of autograph seekers and a central meeting spot for fans planning to attend that day's game. Now, they will have quite an impressive gathering place, with an added bonus of all proceeds from the Legacy Bricks' sales supporting White Sox Charities.
With the extra purchase time added on by the White Sox, fans still have the chance to pick up the ultimate holiday present -- even for that one tough person left on your shopping list.
"We get such great fan support, and our fans are so generous in supporting White Sox Charities and being true partners and team members in our outreach," O'Reilly said. "The Brick Plaza allows our fans to place their name on something that is all about White Sox charities, but is also about the White Sox and our team and our organization.
"To allow our fans to have something concrete, pun intended, to put their name on it and put into the ground, to be here for as long as we are here, it was a way to demonstrate that partnership between our fans and the organization. They are as much champions as the players on our 2005 team. Where would we be without them?"