Modelo Especial and White Sox announce multiyear partnership agreement
Modelo Especial has reached a new, multiyear partnership agreement with the Chicago White Sox, naming the nation and city's fastest growing beer as the new official import beer of the White Sox.
Modelo Especial will receive prominent brand exposure inside and outside of Guaranteed Rate Field. The exclusive marketing partnership will offer fans access to "Casa Modelo," a new branded-bar space on the left field concourse, and include a number of in-ballpark activations.
"Partnering with the Chicago White Sox, our hometown team, couldn't be a better fit for us," said Ann Legan, vice president of marketing for Casa Modelo. "Just like Modelo has fought for decades to become America's fastest-growing beer, this storied franchise has stood for hard work and perseverance for more than a century. Their story and the fighting spirit of their loyal fans represent everything Modelo Especial stands for."
"We are thrilled to welcome Modelo Especial to the White Sox family of corporate partners," said Brooks Boyer, White Sox senior vice president of sales and marketing. "As a rapidly growing brand with strong roots in our home in Chicago, Modelo is an ideal first partner for our import category, sharing our commitment to excellence for our customers and the White Sox fan base. We are looking forward to bringing the energy that Modelo offers to our fans."
Modelo Especial is the presenting sponsor for Hispanic Heritage Night and Fireworks on Friday, September 22, as well as the annual Field of Greens golf outing held by Chicago White Sox Charities on Monday, July 17.
Modelo has been brewing distinctive, high-quality beer since 1925. As the No. 2 imported beer in America, Modelo Especial sold more than 83 million cases in 2016. The golden, full-flavored Pilsner-style Lager is exclusively brewed, imported and marketed for the United States by Constellation Brands, the No. 3 beer company in the United States.